Shareholders Ekspobanka created at the National Development Bank

Shareholders Ekspobanka created at the National Development Bank bank servicing wealthy clients - M2M Private Bank

Shareholders Ekspobanka completing the transformation of the National Development Bank (BNR) to the bank servicing wealthy clients. NBI name to succeed M2M Private Bank and will be the first specialized bank with the Russian capital, working in the private banking market (PB). The experts call it a good sign, and other private banking in Russia a great future.

The National Development Bank (NBR), according to the IA Банки.ру "and" agency "Interfax-TSEA" on July 1, 2007, took 305 th - in the size of net assets (3.1 billion rubles). As at June 18, 2007 to shareholders included Andrei Tarasov (19998%), ZAO "Hold-Trust" (20%, Dmitry Krasnohorsky owners and Zinaida Troshina) Ltd. "City-Consulting" (20% owner Vladimir Davydov ) Ltd. "TK" Grand "(20% owned offshore) Ltd." Torgagentstvo "(20% owned by Moscow-Rhombus Ltd." Rent "). In February this year, led by ex-Bank зампред Ekspobanka Vladimir Zrazhevsky.

In late 2006 the owners of the National Development Bank have become actors controlling Holding "Petropavlovsk-Finance", which includes Moscow Expobank, Asia Pacific Bank, Bank Kolyma. Shareholders decided not to include the NBR in the holding, and make it as a separate bank draft - specialized organization servicing wealthy clients (private banking).

NBR Corporate unit was transferred to Expobank and wealthy clients Ekspobanka deals, in turn, suggested the move to services in the NBR. At the changes have not ended. Bank closed the loan and cash offices and offices (there were about 30), reduced the operation of the financial markets, resulting, according to the Banki.ru, has been reducing the size of its staff: July 1, 2007, the NBR is not employed more than 100 people, while a year ago - almost 400. In November 2007 the Bank announced the closure of a branch in St. Petersburg and on the change of name to M2M Private Bank ( "M2M" stands for "money to money"). Shareholders refused to talk about the new strategy for the bank until the end of the technical procedures related to the redevelopment of NBR.

However, according to information Banki.ru, a process now almost complete - CB registered changes in the Bank's statute related to its renaming. "After the technical procedures associated with the change of printing documents NBR formally change the name to M2M Private Bank" - explained Banki.ru predpravleniya Vladimir Zrazhevsky Bank. Since then, the organization will act in accordance with its development strategy. According to Mr. Zrazhevskogo, the strategy "clear" and covers the next 3 years. But he did not go into its details, stating only that in the three years M2M Private Bank (M2M RV) should go in terms of assets and funds management several times.

According to Vladimir Zrazhevskogo, the bank customer can become any private person, ready to invest in its products from 100 thousand dollars. For comparison: in the West, "" big ticket "Private Bank" is 1 million dollars. "This is old money, that is, money derived from business - Vladimir Zrazhevsky. -- No M2M PB works with clients who have this amount may not be in cash but in business, because we assume that these people have the capacity to finance growth opportunities. "

Product number M2M RV little different from the limits of competitors. It is standard for this market classic banking services (RKO, deposits, cards, loans, accounts, transactions in precious metals, etc.), trust management and brokerage services, family office (tax and legal consulting, accounting services, insurance etc.), programs for the organization of elite leisure or Life Style Management (program discounts and privileges in acquiring membership in private clubs, leisure). Along with the standard bank provides products and less common in the Russian market, such as structured deposits, the funds of funds, the units of foreign securities, consulting, capital protection, individual financial plans.

Win customer M2M RV intends speed and individuality decision. "C each client M2M PB personal manager is working, and that is the foundation of client policy of the bank - continues Mr. Zrazhevsky. -- We have and regional customers in the near future a strong unit planned to work with them. " He believes that the larger the organization, the more a product model and the less opportunity for an individual approach to the client. "Generally speaking, large banks - are factories, and we are trying to serve customers on manufakturnosti, boutique bank" - he pointed out, adding that M2M PB - "probably the first Russian bank, which is located on an individual banking licence and is only private ".

Market participants believe the emergence of the first independent "private bank" a good sign. "This suggests that credit organizations finally have come to see private banking is not as a loyalty programme for its corporate customers, shareholders and top managers, but as a separate business and are willing to invest substantial sums in it," - said Valery Banki.ru Chumachenko, director of marketing Uralsib Bank "121". He noted that the earlier banks in Russia did not put in separate private banking entity, and provided such services on the basis of their own departments. One of the reasons for reluctance to provide "private banking" in the direction of self - a small amount of market PB (15-20 billion dollars). But recent trend on the annual doubling its volume, said Mr. Chumachenko that is likely to become one of the main reasons for the emergence of new major players in this market.

A similar opinion of the managing director of K & S Capital Management Oleg Kapitonov. "I think shareholders M2M Private Bank correctly done that began to develop this service on the basis of a separate organization" - he says. According to him, the existence of private banking services in its lineup Bank, which is retail, sometimes creates problems of its owners. "These businesses are quite different risks ideology. If the bank is interested in attracting a strategic investor in its retail business, but he does not want to "give" their VIP clients, such a division would be "incidentally - concluded Oleg Kapitonov.